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Even more on pricing…
By Lovegin John | January 6, 2008
Further to my post a few weeks back about pricing, a study released yesterday from the Proceedings of the National Academy of Sciences found that the more wine costs, the more people enjoy it — regardless of how it tastes!
The researchers said that when 20 adult test subjects sampled the same
wine at different prices, they reported experiencing pleasure at
significantly greater levels when told the wine cost more. At the same
time, the part of the brain responsible for pleasure showed significant
activity.
via Reuters — thanks to Donna Murdoch for alerting me to the study…
Originally
from Redeye VC
by
reBlogged
Originally by Josh from Redeye VC
Topics: News |
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