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Turning Content into Cash - Getting the Advertisers’ Attention
By Lovegin John | May 21, 2008
STRATEGY SERIES EVENT May 21st
LAST 3 EVENTS SOLD OUT!
May 21, 2008 | 6:30pm 8:30pm
Manatt, Phelps & Phillips | San Francisco, CA
Ad-based business models aren’t revolutionary - it’s the heartbeat of nearly every successful media company. However, the playing field is much more confusing - and crowded - than ever before. Frankly, there’s only so many ad dollars and eyeballs to go around. If companies like YouTube and MySpace are having trouble monetizing, how does a startup even get a foot in the door?
To grow your business in a competitive landscape, you’ll need to know:
→ Is advertising a viable business model for startups?
→ Which metrics are advertisers looking for today?
→ What are the most effective ways to get advertisers’ attention?
→ How effective are ad networks?
→ At what point should you decide to hire an internal sales team?
Moderator:
Hale Boggs, Partner, Manatt, Phelps & Phillips
Panelists:
Brad Murphy, VP - Ad Sales, Revision3
Amir Ashkenazi, CEO & Co-Founder, Adap.tv
Keith Richman, CEO, Break Media
Originally
from Under the Radar Blog
by
reBlogged
on May 14, 2008, 12:55AM
Originally by Shay Nowick from Under the Radar Blog on May 13, 2008, 7:55pm
Topics: Technology |
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